What’s your Moat? How would you build one?
The term “moat” has a unique meaning in the world of business and venture investment. In this sense, a moat is not a water-filled trench enclosing a fortress but rather a metaphor for a company’s competitive edge. It refers to the distinct and long-lasting characteristics that distinguish a company from its competitors and allow it to prosper in the long run. Understanding what a moat is, how important it is, and why it is important investors, entrepreneurs, and core team. A moat symbolizes a company’s ability to remain lucrative and dominant in its field. A business moat deters competitors from encroaching on a company’s market share in the same way that a physical moat deters invaders from invading a castle. The moat is built in a variety of ways, including brand strength, intellectual property, cost advantages, network effects, and regulatory protection. The brand moat is one of the most frequent forms of moats. Coca-Cola and Apple have created legendary brands that inspire customer